The beauty of economical cosmetics packaging is not diminishing, "Plastic Queen" acrylic is very popular

In recent years, with economic development and people`s pursuit of beauty, [the economy of beauty" and [the age of looking at the face" have become everyday ridicule terms. People`s consumer demand for cosmetics has continued to increase, and many domestic cosmetics have been hailed as [new "Chinese products" are enthusiastically sought after. CBNData's "2021 Beauty Industry Trend Insight Report" pointed out that the overall growth rate of the beauty industry in 2020 is 23%, while the consumption growth rate of cutting-edge beauty products is as high as 78%.
The popularity of cosmetic packaging is not diminishing, "Plastic Queen" acrylic is very popular

China`s cosmetics industry is thriving, international brands are actively changing, emerging brands are gaining momentum, and the entire beauty market economy is becoming more and more abundant. As a fashion consumer product, cosmetics not only rely on efficacy to open the market, but also need packaging materials with superior performance and beautiful appearance to increase their value. With the help of Xiaohongshu planting grass, online marketing and offline store immersive experience, these cutting-edge cosmetics play with functional skin care and innovative packaging, which not only captures the "component party" and "face value party", but also provides packaging Manufacturers bring more opportunities.
Beautiful outer packaging has become an important publicity point for cosmetics, and packaging "appearance" such as "cute", "high cold", and "small and fresh" has become one of the important purchasing criteria for consumers. Under this circumstance, acrylic material, which has the reputation of "Plastic Queen", has gradually become the key direction of cosmetic packaging.

What are the advantages of the small brown bottle packaging known as the "king of cosmetics"?

Estee Lauder`s "big master", the all-purpose small brown bottle essence, even if you have never used it, you must have heard its name. The small brown bottle eye cream is still popular today. The reason for the success of this product must be the combination of various factors. Chemical reaction. There have been many in-depth analysis on its marketing, product efficacy and other aspects on the Internet. These two points are indeed the main reasons for its success, so people also overlooked another important reason: the packaging bottle of the small brown eye cream bottle. The name of the small brown bottle is precisely because of the evolution of its packaging bottle: the bottle body is lighter in color, light amber, and the material is acrylic, which complements Estee Lauder's high-end positioning.

How to create high-value packaging for explosive cosmetics?

With the widespread dissemination of the aesthetic value of beauty and justice among young consumer groups, cosmetic packaging has become one of the few hottest packaging categories. Beauty packaging tends to be a high-quality product. Consumers at home and abroad pay more and more attention to the "dual quality" of beauty product packaging, that is, quality and texture; while ensuring packaging quality, packaging manufacturers should pay more attention to the visual impact of appearance .

Acrylic cosmetics packaging has good optical performance, soft light transmission, and can maintain good light transmission even after the dye is colored, and the color development effect is good; it has high surface gloss and surface hardness, and has good printability and spraying. In addition, it also has good processing properties. It can be thermoformed or mechanically processed. It has gradually become the main choice to replace glass in high-end cosmetics and is widely used in various types of cosmetic packaging.