Berlin Packaging acquires Italian cosmetic packaging company Premi

US-based hybrid packaging supplier Berlin Packaging has purchased Premi, a company that designs and manufactures packaging for the cosmetic and beauty industries. Based in Milan, Italy, Premi supplies major firms with a range of packaging products and services. The company operates research and development centres in Europe, the US and Asia, through which it aims to support its clients from initial product conception to commercial launch. In addition, Premi offers formulation services, compatibility and stability testing, sustainability solutions, branding services, digital marketing and other value-added services. The company also has a digital store, Stocksmetic, which provides customisable packaging solutions with no minimum order requirements. The financial terms of the transaction have not been disclosed. Berlin Packaging Europe, Middle East and Asia (EMEA) CEO Paolo Recrosio said: [Premi is a market leader in the beauty packaging industry with incredible know-how for the design and production processes. [By leveraging our combined footprint and capabilities, we will deliver unparalleled solutions to our customers." Under the terms of the deal, Berlin Packaging will take over all Premi`s employees and locations. The company has acquired 19 companies in the EMEA region since 2016. Berlin Packaging Global CEO and president Bill Hayes said: [Not only does the addition of Premi rapidly expand our product portfolio in the important beauty and cosmetic sectors, but its emphasis on being a one-stop shop for customers is the perfect match for our hybrid packaging business model. [Combined with our already formidable innovation capabilities and services, we will create even more value for our customers." Last March, Berlin Packaging acquired UK-based company Roma International, which supplie

Key issues that need to be paid attention to in cosmetic packaging design

Anyone who has used cosmetics should know that there are many cosmetics that pay great attention to packaging, especially those expensive high-end cosmetics, which are more elaborately designed than ordinary cosmetics. And good packaging can also improve the quality of cosmetics to a large extent. In the following article, we will take a detailed look at some of the issues that need to be noted in cosmetic packaging. 1. Design for different applicable groups It must be designed according to different users. The packaging style that children like must be cute and bring some small animals. Which one young people prefer, of course, is fashionable and young. Which style adults like, these are all to be considered. In the packaging design process, we must pay attention to the design and be able to accurately locate it. This is the business should pay attention to. 2. Applicability In the packaging design of cosmetics, do not deceive consumers in order to gain attention or increase sales. Such a brand will not only not last, but will quickly lose the recognition of users. If the packaging design and the actual efficacy of the product are too different, they will also be punished by the relevant law enforcement agencies. Therefore, for cosmetics, design reality is essential. 3. Makeup packaging should not be overly innovative The design should not be too unconventional. It takes many years for a brand or product to be recognized by consumers and to gain a firm foothold in the market. Therefore, the packaging of cosmetics can be updated. But you can't be too unconventional. To give users a sense of freshness, but not to give users a sense of strangeness. In fact, many consumers often use the same kind of cosmetics to recognize its quality, rather than over-packing it. 4. The actual situation of the materials When designing cosmetics packaging, it is also v

Christmas activities from Hangzhou Sunshine!

Today, our company holds Christmas activities. We will enhance our feelings through many small games. We hope to have a happy Christmas. Hangzhou Sunshine also wishes you a happy new year!

What is the cosmetic packaging that attracts female consumers?

The cosmetics market is a consumer market full of huge potential. In this fierce competition, to stand out, not only must the quality be good, but the "coat" of the cosmetic bag is also the key. In packaging design, color is precisely the key to this barrier. It is necessary to make full use of color associations to attract female consumers' buying psychology. Let`s share with you below. 1. Choose colors according to the positioning of the product sales class to satisfy women's superiority and vanity. Cosmetics suitable for mass consumption can meet the needs of consumers of different ages with rich colors in the same package. 2. Pay attention to the color of the packaging design of make-up, highlighting the personality and value of women. The color of the packaging design of make-up should not only give female consumers a sense of beauty, but also bring them rich associations of personality and value. 3. To be good at using color to bring women's beauty experience and satisfy the love of beauty. For young women`s cosmetics, the colors should be fresh and lively to fully reflect the vitality and health of young people. For products for middle-aged and elderly consumers, the color tone should be more stable and elegant. They have higher requirements for product quality and pay more attention to brand consumption.

The beauty of economical cosmetics packaging is not diminishing, "Plastic Queen" acrylic is very popular

In recent years, with economic development and people`s pursuit of beauty, [the economy of beauty" and [the age of looking at the face" have become everyday ridicule terms. People`s consumer demand for cosmetics has continued to increase, and many domestic cosmetics have been hailed as [new "Chinese products" are enthusiastically sought after. CBNData's "2021 Beauty Industry Trend Insight Report" pointed out that the overall growth rate of the beauty industry in 2020 is 23%, while the consumption growth rate of cutting-edge beauty products is as high as 78%. The popularity of cosmetic packaging is not diminishing, "Plastic Queen" acrylic is very popular China`s cosmetics industry is thriving, international brands are actively changing, emerging brands are gaining momentum, and the entire beauty market economy is becoming more and more abundant. As a fashion consumer product, cosmetics not only rely on efficacy to open the market, but also need packaging materials with superior performance and beautiful appearance to increase their value. With the help of Xiaohongshu planting grass, online marketing and offline store immersive experience, these cutting-edge cosmetics play with functional skin care and innovative packaging, which not only captures the "component party" and "face value party", but also provides packaging Manufacturers bring more opportunities. Beautiful outer packaging has become an important publicity point for cosmetics, and packaging "appearance" such as "cute", "high cold", and "small and fresh" has become one of the important purchasing criteria for consumers. Under this circumstance, acrylic material, which has the reputation of "Plastic Queen", has gradually become the key direction of cosmetic packaging. What are the advantages of the small brown bottle packaging known as the "king of cosmetics"? Estee Lauder`s "big master", the all-purpose small brown bottle essence, even if you hav

Combination of makeup and nourishment, co-creation of medical research, skin care "top", a new trend in the cosmetics market in 2021

On Double 11 this year, the Tmall beauty industry opened a 21-minute pre-sale amount exceeding 12 hours last year, and the 45-minute pre-sale exceeded 10 billion. Under the impact of the epidemic, we see that the Chinese cosmetics market is still growing. Data shows that the total retail sales of China's cosmetics market in 2020 will exceed 300 billion yuan, and the proportion of online sales has steadily increased year by year, and is expected to account for 40% in 2023. Behind the contrarian growth is the consumption upgrade of the cosmetics industry. Compared with other countries, China's cosmetics consumption still has more room for development. On November 9, CBNData and Oriental Beauty Valley jointly released the "2021 Oriental Beauty Valley Blue Book (Cosmetics Industry)" based on CBNData consumption big data to comprehensively analyze the current situation of China`s cosmetics industry in the context of the normalization of the epidemic. Insight into Chinese cosmetics consumers and extract five major industry consumption trends to provide insights and references for the cosmetics industry. According to the "Blue Book", the online cosmetics market is growing rapidly, and various categories are booming. Among them, skin care products are still the main category of the online cosmetics industry, with a consumption scale of over 60%. The growth was mainly driven by consumption upgrades, and the unit price rose rapidly. The number of online cosmetics consumers has increased year by year in the past three years. The post-90s and post-95s have the highest proportion of consumption, and the post-00s have the most prominent consumption growth. The young generation Z is gradually revealing their consumption potential in the field of beauty and skin care. CBNData consumption big data shows that the Z generation is ahead of other generations in consumption frequency, and the number of brands consumed per capita per year is also relatively h

LMNOP designed a complete visual recognition system including print and digital media.

LULA Is Challenging Clean Beauty Brands Skincare brand LULA focuses on challenging clean beauty brands. The brand's packaging concentrates on its focus through natural details such as clay structures, organic-inspired typography, and soft and effortless colors. Designed by LMNOP, the entire packaging system is precisely what you'd want in a brand formulated with botanicals. Conscientious-not clinical-skincare formulated with powerful botanicals with a purpose. The founders of Lula set out to create brand that connected with a woman who was down-to-earth but prioritized herself. In the development of this luxury clean beauty brand, LMNOP crafted a narrative and visual identity that is carried through to every expression, both physical and digital.

About Us

Before my main job is help my USA customer purchase Cosmetic. Usually I was looked down upon by some factory, because we usually needs multi design less quantity as trail order. After many years I found all because the package instead of Cosmetic factory. To Solve the issue, SUNSHINE was found on 2014, aims to provide more particular and fashionable Cosmetic package/Coating. SUNSHINE PACKAGE is a professional manufacturer of all types of cosmetic package related to essence liquid bottle, lotion bottle, cream jar, perfume bottle, essential oil bottle, glass bottle, plastic bottles & caps, aluminum bottles, airless bottles, lip gloss tube, pump sprayers, mist sprayers, dispense pumps, cosmetic cartons etc. With the best materials and advanced technical,Our annual production capability is one billion pieces annual. Our Factory has always focused on research, development and innovation, We developed a series of new products every month, we already have our own International Trademark and our own product patents. Our mission is "work together with customer from less to huge" .We hope to cooperate with more customers for mutual development and benefits. We welcome potential buyers to contact us. All thing can solved with communication. Its our pleasure to print and delivery your idea to worldwide. Though we can`t be a top 100 company, we will endeavor to be a centennial enterprise.